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Under Armour and NBA Announce Partnership

By Paul Johnson, 08/10/15, 9:15AM EDT

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Under Armour and the NBA made headlines today by announcing a multiyear partnership that makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. Under Armour will also help the NBA launch an innovative NBA FIT mobile application powered by the brand's Connected Fitness platform.

As the title partner of the NBA Combine, beginning in 2018 Under Armour will develop a retail line of NBA Draft Combine apparel.

The Jr. NBA presented by under Armour will launch its expanded efforts this October with the goal of engaging five million youth during the first two years of the program through a series of basketball clinics, skills challenges and regional tournaments. The Jr. NBA will include ongoing programming from affiliated youth basketball organizations, resources for participating coaches and instructional digital content for kids and parents.

The NBA and Under Armour will introduce the NBA FIT mobile app., which will include training tips, fitness related content and access to Under Armour's definitive health and fitness platform, UA Record.

For more information on the NBA visit www.nba.com and for more information on Under Armour visit www.uabiz.com

x Paul Johnson

Cover photo courtesy of slashgear.com

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